CPPI has definitely made a lot of progress with regards to their cause via social media as well as the web. Through this, the organization has managed to engage the American patients and consumers thoroughly. They have included the use of Facebook, Twitter, and CPPI’s own website to place ads, be more open, honest, and communicative. They have also recently started getting in touch with organizations that they hope would offer their support to them.
User Engagement Through Social Media
Ever since the Facebook page has been launched, the likes have continued increasing day by day and the overall response has been overwhelming. Facebook posts are made regularly and these posts talk about the pertaining issues that need to be resolved, such as the importance of having talks with the members of Congress.
CPPI’s Twitter profile has managed to do the same and has driven a significant amount of traffic with a comprehensive engagement on social media.
When it comes to the CPPI website, there have been banner ads placed that have been viewed by a lot of people and notable actions have been taken in relation to these banner ads.
Many individuals (197 people so far) have also signed up for newsletters of CPPI. And it is believed that this number will likely grow considering that the cause has so much social media support already. Also, the great thing about social media is that if one person is supporting a specific cause, then they will likely share it with the people in their network as well. When something is shared on social media, more people automatically get to know about it, resulting in more support.
Supporters To The Cause
There is a small group of allied organizations that are offering support to the cause. These include the National Hispanic Council on Aging, National Alliance for Caregiving, and National Indian Council on Aging. Follow-ups will be conducted with these organizations. Apart from these, there are also five to six organizations that have been identified for offering potential support for the cause. These include the National Retirees Legislative Network, Mayo Clinic, Pew Center Health Care Project, as well as Center for American Progress.
CPPI understands how important it is to keep the members engaged, especially through social media. When they have a large following, they will most likely be able to create a lot more awareness for their cause and reach out to a lot more people. The best part is that many of the Americans relate closely with their cause and the efforts that they are putting in to make sure that the citizens can get access to affordable and high quality medications from Canada.